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What Is the Best Material for My Label Application?

What Is the Best Material for My Label Application?

Posted: July 31, 2024 |

Choosing the right material for your label application is crucial for ensuring the longevity and effectiveness of your labels.

Whether you're labeling products for retail, aerospace, food, wine, industrial, medical devices, or pharmaceuticals, the material you choose will affect the appearance, durability, and performance of your labels. In this post, we'll walk you through the factors to consider and the most common label materials to help you make the best choice.

Factors to Consider

Before diving into the materials, it's essential to consider the following factors to determine the best material for your label application:

The Surface You Are Labeling

The surface type plays a significant role in the material selection. Are you labeling glass, metal, plastic, or another type of surface? Different materials adhere better to specific surfaces, so knowing this will guide your decision.

Environmental Factors

Think about the environment where the label will live. Will it be exposed to extreme temperatures, moisture, or chemicals or sterilization methods? Labels for products stored in a freezer will have different requirements than those used in a dry, indoor environment.

Required Durability

Consider the expected lifespan of the label. Is it for a temporary event or a product that will be used outdoors for years? Indoor and outdoor applications demand different levels of durability and UV protection.

Desired Appearance

Your label's appearance can significantly impact your product's appeal. Do you need a glossy, matte, or transparent finish? The material you choose will affect the final look of your label.

Physical Characteristics

Does your label need to conform to a contoured surface? Does your label wrap around an object? Does your label require a tactile sensory feel?

Post Processing

Are you going to need to print on the label? How will printing be done? The material and inks chosen must be able to fit the printing process your label will need to go through be it direct thermal, thermal transfer, hot stamping or laser etching.

Application Process

Will your label be automatically applied? Special considerations may need to be considered when choosing a liner that accompanies the label stock to ensure smooth application onto your product. 

Print Quality Needs

High-quality print needs may require specific materials to ensure that the text and images are clear and vibrant. Some materials hold ink better than others, affecting the print quality.

Budget Constraints

Lastly, consider your budget. Some materials are more cost-effective than others, and your choice may depend on finding a balance between cost and performance.

Industry-Specific Requirements

For medical devices and pharmaceuticals, additional considerations include regulatory compliance and sterilization processes. Labels in these industries must adhere to strict standards to ensure safety and efficacy and material information retention. 

Common Label Materials and Their Characteristics

Now that we've covered the factors to consider, let's explore some common label materials and their characteristics.

Paper Labels

Paper labels are economical and versatile, making them a popular choice for many applications.

Pros: Cost-effective, good for indoor use, and available in gloss, semi-gloss, and uncoated finishes.

Cons: Not water-resistant or durable in harsh conditions.

Paper labels are ideal for short-term applications and environments where concentrated moisture and heavy abrasion are not concerns.

Vinyl Labels

Vinyl labels are known for their durability and water resistance.

Pros: Durable, water-resistant, and suitable for wet applications. They can be applied to plastic, paper, cardboard, glass, metal and painted surfaces.

Cons: Generally more expensive than paper labels.

Vinyl labels are perfect for products that need a longer shelf life and those exposed to moisture.

Polypropylene Labels

Polypropylene labels are resistant to moisture, oil, and chemicals, making them suitable for products exposed to refrigeration or moisture.

Pros: Available in white, clear, and metallic finishes. They offer good durability and print quality opacity, and high speed application. 

Cons: Can be more expensive than paper but generally cost less than vinyl and polyester.

Polypropylene labels are a great choice for food and beverage products and other items requiring moisture resistance and durability. 

Polyester Labels

Polyester labels are highly durable and resistant to chemicals, heat, and abrasion.

Pros: Excellent for harsh environments and outdoor use. Available in white, clear, and silver options. Provides up to 3 years of outdoor durability.

Cons: Typically more expensive than paper, vinyl, and polypropylene.

If you need labels that can withstand tough conditions and longevity, polyester labels are your best bet.

Tyvek Labels

Tyvek labels are made of polyethylene fibers spun and pressed together giving them internal strength that’s resistant to tearing along with aging, water, and chemical abrasion.

Pros: Suitable for industrial, textile, and outdoor applications. Lasts 6 months to a year in outdoor conditions.

Cons: Generally used for specific applications and may not be necessary for all labeling needs.

Tyvek labels are ideal for applications where durability and resistance to environmental factors are critical.

Choosing the right label material depends on your specific application requirements. The best material for your label application will depend on the information you share such as the surface you're labeling, environmental conditions, required durability, desired appearance, print quality needs, budget constraints, and industry-specific requirements. If you're unsure, it's always best to consult with a label manufacturer who can provide expert advice based on your unique needs.

By considering these factors and understanding the characteristics of different label materials, you can make an informed decision that ensures your labels perform well and look great, no matter the application.

At Steven Label, we can guide you through this process and advise you with your unique label project. Feel free to contact us with any questions or if you would like a consultation.